Luxury Goods
Luxury brand products typically have high profit margins, as well as high prices, which makes them attractive to counterfeiters and product diversion. Global financial losses due to counterfeit luxury goods such as jewelry, beauty products, purses and watches are estimated to be in the billions. Resulting in not only substantial loss of revenues to the manufacturer, but also to the erosion of value to the luxury good’s brand. ITW Covid Brand Security offers a comprehensive range of overt, covert, and forensic solutions that can be tailored to meet your brand’s needs.
To request more information on our easi™ brand protection solutions for the luxury goods industry, click here.